News Americas, BRIDGETOWN, Barbados, Fri. Oct. 4, 2013: Today’s visitors are using their mobile devices when they travel and want experiences that are optimized for these devices.
As such, tourism marketers are faced with the challenge of being mobile-compliant in order to successfully reach these travelers.
That’s according to Alan Young, senior vice president of marketing and strategic partnerships at TrustYou, an online reputations service for the global hospitality industry. The TrustYou SVP will address the general session on Friday, Octoberth, entitled “There’s an App for that! Using Technology to Improve Your Bottom Line.”
Young will be joining an elite panel of speakers to discuss this and how destinations can use technology for the benefit of the visitor and the tourism sector during the Caribbean Tourism Organization (CTO) ’s State of the Industry Conference (#SOTIC2013) beginning October 15th in Martinique.
Lead presenter and moderator on the panel, which will also examine the impact of SMS, social media and apps on travel and how industry players can design seamless and personalized offerings, while generating more business and increasing profitability, will be Jim Brody, general manager, destinations at Travelzoo and will also include Derek Whyte from the leading interactive and digital marketing agency, FCV, Canada.
“I shall be talking about the way we, as an industry, need to market destinations more effectively using all of the user-generated content available on the Internet,” Young explained. “Working together as a destination or a region and leveraging all the content available – reviews, images, etc. – and how using it together will ensure that all aspects of the tourism environment are enhanced.”
The theme for this year’s State of the Industry Conference is “Perfecting the Experience. Delivering Authenticity.”
The annual conference which brings together tourism professionals, academics, researchers, policy-makers and journalists is organized by the CTO in conjunction with the Martinique Tourism Bureau. It will be held from 15-18 October and will be preceded by the CTO business meetings – including meetings of the CTO Board of Directors and the Council of Ministers and Commissioners of Tourism.
For more information on how you can register and learn more about the conference, visit www.onecaribbean.org.
