Ben is the part of the duo which has helped to build a store-front venture into a $300 million ice-cream empire by making social responsibility and creative management, strengths instead of weaknesses. His business plan has been featured in his 2007 book “Values-Driven Business: How to Change the World, Make Money, and Have Fun” and explores the road map for starting a successful business. Ben has maintained that successful businesses can be environmentally and socially conscious and uses real-life examples in his book to show how “triple bottom line” practices-profits, people and planet, have helped businesses thrive.
The Ben & Jerry’s community –oriented approach to business where by good will, good times and good ice-cream are shared, will come to life at CIF 2013. Today a model for business success Ben and Jerry have been recognized for fostering their company’s commitment to social responsibility.
Ben’s presentation will deliver a rousing tribute to the entrepreneurial spirit, full of anecdotes and focusing on the importance of bringing social responsibility to the business world.
Ben Cohen will speak at the Opening Plenary of the Caribbean Investment Forum on June 10th, 2013, with a presentation titled: “Ben & Jerry’s Homemade – A Radical Business Philosophy,” and on Tuesday June 11th, 2013, he will share “The Ben & Jerry’s Story.”
Caribbean Investment Forum is an initiative of the Ministry of Trade, Industry and Investment, (MTII) and presented by invesTT, the investment promotion agency of Trinidad and Tobago. CIF takes place on June 10th and 11th 2013 at the Trinidad Hilton and Conference Centre and will feature sessions on industries targeted for growth inclusive of Maritime, Agribusiness, Tourism, Business Process Outsourcing, ICT, Creative Industries and Energy.
