News Americas, NEW YORK, NY, Mon. May 15, 2023: The Caribbean region is undergoing a digital revolution, with more and more people going online and embracing the power of digital technology. From social media to e-commerce, the digital landscape in the Caribbean is rapidly evolving. Let’s take a closer look at the latest statistics and trends in digital usage in the Caribbean.
Internet Usage in the Caribbean
According to a report by Hootsuite and We Are Social, there are currently 6.7 million internet users in the Caribbean, representing a penetration rate of 37%. The number of internet users in the Caribbean has grown by 2.6% since 2020, and is expected to continue to grow in the coming years.
Social Media Usage in the Caribbean
Social media usage is also on the rise in the Caribbean, with more and more people using platforms such as Facebook, Instagram, and Twitter. According to the same report by Hootsuite and We Are Social, there are currently 5.3 million social media users in the Caribbean, representing a penetration rate of 29%. The number of social media users in the Caribbean has grown by 13% since 2020.
Mobile Phone Usage in the Caribbean
Mobile phone usage is also increasing in the Caribbean, with more and more people using their smartphones to access the internet and social media. According to the same report by Hootsuite and We Are Social, there are currently 8.5 million mobile phone users in the Caribbean, representing a penetration rate of 47%. The number of mobile phone users in the Caribbean has grown by 3.5% since 2020.
E-commerce in the Caribbean
E-commerce is also on the rise in the Caribbean, with more and more people buying goods and services online. According to a report by Statista, the e-commerce market in the Caribbean is expected to reach $4.8 billion by 2024, up from $2.2 billion in 2020. The growth of e-commerce in the Caribbean is being driven by factors such as the increasing use of smartphones and the growing popularity of online shopping.
Digital Marketing in the Caribbean
Digital marketing is becoming increasingly important in the Caribbean, with more and more businesses using digital channels to reach their target audience. According to a report by the Caribbean Development Bank, digital marketing spending in the Caribbean is expected to reach $1.2 billion by 2025, up from $865 million in 2020. The growth of digital marketing in the Caribbean is being driven by factors such as the increasing use of social media and the growing importance of online advertising.
The digital revolution in the Caribbean is well underway, with more and more people going online and embracing the power of digital technology. From social media to e-commerce, the digital landscape in the Caribbean is rapidly evolving. By leveraging the latest statistics and trends in digital usage, businesses in the Caribbean can stay ahead of the curve and tap into the vast potential of the digital economy.
