MEXICO CITY, Sept. 14, 2015 /PRNewswire/ — comScore, Inc. (NASDAQ:SCOR), a leader in digital media analytics, announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage. The report shows a detailed analysis of the overall media consumption and behavior of internet users, where we can find that more than half of the online audience in Central America spends an average of two daily hours of internet usage across devices.
Social networking was the most commonly visited online content category among Central Americans, with Facebook ranking as the leader (97 percent reach), followed by Twitter (54 percent). Instagram, Pinterest and Tumblr all saw significant gains in popularity in the last two years.
comScore Study Central America 2015 % of respondents who
                                   visited any social
                                   media sites in the
                                   last 30 days
----------------------------------- --------------------
Social Media                                            2013          2015
                                           (n=1,070)        (n=1,028)
---Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â --------Â Â Â Â Â Â Â Â Â --------
Facebook                                                 95%          97%
--------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
Twitter                                                  60%          54%
-------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
Instagram                                                19%          38%
---------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
LinkedIn                                                 29%          32%
--------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
Online Blog or message board                             18%          18%
----------------------------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
Pinterest                                                 7%          19%
---------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
MySpace                                                  19%          12%
-------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
Sonico                                                   20%           9%
------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
Tumblr                                                    3%           7%
------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
FourSquare                                                4%           3%
----------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
None of the above                                         2%           1%
-----------------Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â ---Â Â Â Â Â Â Â Â Â Â Â ---
  Q10. In the past 30 days,
have you visited any of the
     following social media
                     sites?
 Social media sites include
social network sites (e.g.,
      Facebook or MySpace),
      online blogs, forums,
  message boards, and other
          sharing websites.
         Base: Total sample
To learn more about the study, visit comScore’s recent blog post summarizing the findings.
For further information on comScore Custom Studies or to learn more about the Central America report, please contact us at [email protected].
About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
