News Americas, New York, NY, August 22, 2024: Legendary heavyweight champion and cannabis entrepreneur Mike Tyson has launched a new line of cannabis gummies through his company, Tyson 2.0. The gummies, shaped like boxing gloves, are the latest addition to his product line, following the success of his ear-shaped gummies introduced in 2022—a nod to his infamous 1997 fight against Evander Holyfield.
The new “Knockout Gummies” made their debut in Colorado on Tuesday, after Tyson’s ear-shaped gummies were prohibited in the state due to cannabis regulations that ban gummies resembling people or animals. Tyson expressed his excitement in a statement, saying, “These Knockout Gummies represent another step in our mission to make plant-based wellness accessible to all.”
Adam Wilks, CEO of Carma HoldCo, Tyson 2.0’s parent company, emphasized the symbolism behind the new design, stating that the boxing glove shape reflects Tyson’s legendary career and his ongoing influence on the sport. The gummies also celebrate Tyson’s upcoming fight against YouTuber Jake Paul, scheduled for November.
Tyson 2.0, launched in 2021, has quickly become a global cannabis brand with a presence in 16 countries. The company continues to expand, with product lines that include cannabis seeds, apparel, and accessories. In Colorado, the new boxing glove gummies are available at select dispensaries, and a special “Knockout Giveaway Contest” will run through September 30, offering customers the chance to win exclusive Tyson memorabilia.
“We’re absolutely thrilled to team up with Tyson 2.0 to bring Mike’s Knockout Gummies to the Colorado scene,” said Meaghan Hutto, COO for Seven Point Distributors. “With a bold, innovative design and premium full spectrum rosin, this product is set to be a true knockout in the market!”
