Story and Photos By Roland Hyde
News Americas, NEW YORK, NY, Mon. Sept. 10, 2012: Norwegian designer, Nina Skarra, previewed her Spring 2013 Collection and made her New York Fashion Week debut at Avery Fisher Hall, Lincoln Center, on Saturday, September 8, 2012, during Mercedes-Benz Fashion Week.
Skarra’s collections are known to combine the purity of Scandinavian design, for its simplicity and the use of traditional sartorial craftsmanship, quality fabrics and a sustainable production process.
She has perfected a timeless and pure design while still maintaining a strong DNA. She is always working towards values and her strong belief for work sustainability, transparency and empowerment in the fashion industry.
Skarra’s designs have recently been seen throughout both the Fashion Industry as well as Hollywood with a tremendously successful NYC launch where esteemed guests such as Princess Mette-Marit, Isabelle Fuhrman of Hunger Games, Rachel Zoe and more graced the red carpet.
“This collection has been inspired by fond memories of my stylish mother, my grandmother and their wardrobes,” said Skarra.“It incorporates the roaring twenties, symbolizing both my grandmother’s fun and rebellious youth, as well as St Tropez in the 1960’s, where my mother spent time as a model. The Spring/Summer 2013 collection brings together inspiration not only from their closets, but also from their personalities, sense of style, natural grace and desire for quality.”
Celebrities who attended the show included Angela Simmons, Lil’ Kim, Alex McCord, and others. The show was sponsored by L’Oreal, Soft Sheen Carson, Dark & Lovely, Sign Expo, Khary Septh Pink Rooster Studio, Lamik Beauty, and Beautiful Planning Marketing & PR (BPMPR).
