Barely four years after he first appeared at the Paris fashion show, then aged just 19, Brazilian designer Pedro Lourenco has made a name for himself both at home and abroad. Late last year, the US Forbes magazine included him on its annual list of 30 under-30 young talents who made their mark in fashion, education, music, science and health, sports or technology. Along with American Alexander Wang, the creative director at Spain's Balenciaga fashion house, and US twins Ashley and Mary-Kate Olsen, the designing duo of fashion line The Row, Lourenco is now one of the most talked-about names in fashion circles. He was born in a "fashion family", as the son of designers Reinaldo Lourenco and Gloria Coelho, which explains his familiarity with business.
