By Dr. Isaac Newton

News Americas, NEW YORK, NY, Sat. Oct. 26, 2024: Polling plays a big role in politics, but it has limits. Pollsters try to capture the views of all kinds of voters—both new and experienced – by randomly selecting people from different backgrounds and political beliefs. They adjust their samples to reflect what the overall turnout might look like. While it may sometimes seem like they favor one party, especially the opposition, pollsters aim to be as balanced as possible.

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Country music star Willie Nelson performs at a campaign rally for Democratic presidential nominee, Vice President Kamala Harris, on October 25, 2024 in Houston, Texas. (Photo by Jordan Vonderhaar/Getty Images)

Here’s the interesting part: polls are better at showing trends than predicting final results. They capture how people feel at a particular moment, but they can’t promise exactly how everyone will vote. Polls measure what seems likely based on the data at hand, but they can’t account for every last-minute change or influence.

There are many factors that can change things right before the election: surprising news, intense campaigning, voter excitement (or exhaustion), and even weather can all impact who shows up to vote and what they decide. Because of this, polls offer a strong guess but not a guarantee.

In the end, polls give us a good idea of current opinions, but they can’t fully predict the final outcome. They’re best at telling us what’s possible – not what’s certain. This is what makes polls useful, but also why they should be taken with caution.

EDITOR’S NOTE: Dr. Isaac Newton is an international leadership consultant and political adviser who works with governments and businesses in West Africa, the Caribbean, and Latin America. He has degrees from Oakwood College, Harvard, Princeton, and Columbia and writes about leadership, politics, and economic issues.