News Americas, NEW YORK, NY, Fri. Jan. 11, 2013: Get ready to shop the clothing line of a now famous daughter of the Caribbean in a Kmart store near you before the end of this year.
Trinidad-born rapper, Nicki Minaj, has announced a new long-term deal with Sears Holdings, that will bring her own fashion line to Kmart and the company’s affiliate website ShopYourWay.com.
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” Minaj said in a statement.
The rapper and American Idol judge will launch a multi-department lifestyle brand, as well as an apparel and accessories collection, which will be available exclusively at Kmart and its website.
Under the terms of the agreement, Nicki Minaj will also promote ShopYourWay.com to their tens of millions of combined fans and followers on social media networks.
“We are thrilled to align Kmart and Shop Your Way with two of America’s superstars,” added Imran Kooma, executive vice president and president of Marketing & Online at Sears Holdings.
